The Account Manager leads BAT’s commercial delivery in Japan’s duty free channel across combustibles and New Categories. The role manages major duty free retailer relationships, negotiates and executes cycle plans, and drives growth beyond airports. It also develops a direct report and represents the Japan trade story to the wider business.
Measures consumer experience campaign performance across Japan and Korea, supporting the Consumer Experience Analytics Manager and working with marketing and global business services teams. The role evaluates campaign results, return on investment, consumer advocacy, dashboards, and data quality, and makes recommendations to guide marketing decisions.
Manages end-to-end deployment of new product introductions in Japan, from launch planning and readiness through to on-time, in-full delivery. Coordinates Product Development, Supply Chain, Quality and Commercial, tracks milestones and risks, and supports trade-off decisions and improvements to BAT Japan’s launch processes.
You lead brand strategy and delivery for new categories across Japan, Korea and Taiwan, with your own budget and accountability for results. The role covers positioning, the marketing mix, communications, agencies, approvals and brand integrity in market.
This role is part of the North Asia marketing team covering Japan, Korea and Taiwan. It supports regional brand strategy, adapting global brand direction to local consumers, and managing brand projects from launch through review.
The Regulatory Affairs Manager reads Japan’s regulatory and policy environment, advises senior leaders on its commercial implications, and leads regulatory and policy initiatives. The role includes external stakeholder engagement and alignment across Legal, public policy, business units and global teams.
Lead a team of data scientists, data engineers and BI engineers building analytics products for the Japan and Korea business. Own the North Asia analytics product portfolio and roadmap, and connect senior business stakeholders with the technical team.
The Commercial Finance Manager partners Marketing, Commercial and Supply Chain in Japan, within the Commercial Finance team under the Commercial Finance Controller. The role evaluates business initiatives, supports budget and planning cycles, analyzes variances, and maintains financial controls and governance. It prepares decision materials for senior, regional and global stakeholders and has no direct reports.
The Commercial Planning Executive sits between the Japan commercial team and regional marketing and finance planning teams, turning plans into actionable commercial execution. The role manages cross-functional projects, tracks commercial performance, analyzes retailer point-of-sale and shipment data, and helps improve commercial processes.