Social Media Manager

掲載中・今日に確認

給与: 記載なし
勤務地: 東京都
休日: 記載なし
雇用形態: 正社員

どんな仕事かAIによる生成

Lead BAT Japan’s social media capability and strategy, shaping how its brands participate in culture, build communities, grow audiences, and turn social performance into measurable brand and business impact. The role leads the Social Media Executive and an extended agency analytics team, working with internal teams and external partners.

応募資格・募集要項・仕事内容を見る

この求人に応募

給与記載なし

募集元で応募するブリティッシュ・アメリカン・タバコ・ジャパン合同会社の採用ページへ

相談する共有準備中

応募は募集元の採用ページで受け付けています。当サイトに応募フォームはありません。

応募資格

必須

5+ years or significant experience in social media, content strategy, creator marketing, brand communications, or digital marketing, with evidence of leading strategy, teams, and measurable growth.
Proven ownership of social strategy and delivery of audience, engagement, or brand-growth outcomes.
People leadership experience, including developing direct reports and directing agency specialists.
Deep understanding of major social platforms and how audience behaviour, creative conventions, community dynamics, and measurement differ by channel.
Strong knowledge of Japan’s cultural, creator, and digital landscape.
Ability to translate cultural insight and performance data into creative, commercial, and investment decisions.
Strong commercial judgement and the ability to connect social activity to wider brand and business objectives.
Strong agency and stakeholder leadership, including the ability to influence and communicate with senior audiences.
Written and verbal English-language proficiency.
Japanese-language capability is advantageous but not essential. Candidates must demonstrate the ability to operate effectively within Japan’s cultural, creator, and digital ecosystem, working with local-language specialists where required.

歓迎

Experience with premium consumer or lifestyle brands.
Experience connecting social with CRM, PR, experiential marketing, creators, or paid media.
Experience introducing new formats, platforms, tools, or measurement approaches.
Experience operating in a regulated or governance-intensive environment.
Experience working in Japan or within Japan’s cultural, consumer, creator, and digital ecosystem.

応募について

We recognise that outstanding social leaders can come from different backgrounds.
If you have built audiences, shaped culture, led people and partners, and delivered measurable impact, we encourage you to apply even if your experience does not follow a traditional path.

募集要項最終確認 10/31

職種: Webマーケティング
雇用形態: Contract Type Permanent
役職: Leading one direct report and an extended agency analytics teamYou will directly lead and develop the Social Media Executive and provide strategic direction to an extended agency team supporting analytics and reporting.
給与: 記載なし
給与の詳細: Competitive salary
勤務地: Tokyo, Japan
働き方: 記載なし
経験年数: 5年以上
掲載日: 2026/10/31 02:14（今日）
最終確認: 2026/10/31 02:14（今日）

仕事内容

About the Role

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
Lead the next chapter of social media in Japan, with the autonomy to shape culture, grow communities, and build a high-performing social capability.
We are looking for a social media leader to shape how our brands participate in culture, build communities, grow audiences, and turn social performance into measurable brand and business impact in Japan.
Leading one direct report and an extended agency analytics team, you will set the vision, raise creative ambition, and build a high-performing social capability. You will have genuine ownership, with the freedom to challenge, experiment, and create culturally relevant work, alongside clear accountability for its performance.
This is not a traditional social media management role. You will operate in a highly regulated environment, combining creative ambition with sound judgement and disciplined governance. The challenge is not simply to create more content, but to find distinctive, responsible, and culturally relevant ways for our brands to participate in social.
We recognise that outstanding social leaders can come from different backgrounds. If you have built audiences, shaped culture, led people and partners, and delivered measurable impact, we encourage you to apply even if your experience does not follow a traditional path.

Team Leadership and Key Relationships

You will directly lead and develop the Social Media Executive and provide strategic direction to an extended agency team supporting analytics and reporting. You will work closely with Brand, Consumer Experience, PR, CRM, Paid Media, Legal, Corporate Affairs, and global teams to bring the social strategy to life.
| Internal | External |
| Strategy, Campaign Planning and Marketing Deployment Teams | Creative Agency Partners |
| Omni-channel Marketing Team | Content Partners |
| Brand & Category Team | Platform and Analytics Partners |
| Global Content and Partnership Teams | |
| Legal and Corporate Affairs | |

Lead and Develop the Social Media Function

Lead and develop BAT Japan’s social media capability, setting a clear vision, standards, and ways of working.
Coach and develop the Social Media Executive, building confidence, capability, and accountability.
Direct the extended agency team, ensuring objectives, priorities, and performance expectations are clear.
Build a culture of creativity, accountability, continuous learning, and experimentation.
Empower the team and partners to challenge convention, test new ideas, and take ownership of outcomes.
Balance cultural relevance and creative excellence with disciplined performance management and commercial impact.
Champion the capabilities, tools, and processes needed to continuously improve social performance.

Lead Social Strategy

Define and lead the social media strategy across all relevant channels.
Establish clear channel roles, content pillars, and growth plans.
Build annual and quarterly social roadmaps aligned to brand and business objectives.
Identify opportunities for social media to lead campaigns rather than simply amplify them.
Own social performance targets including audience growth, engagement, reach, and content effectiveness.

Drive Cultural Relevance

Stay ahead of cultural, lifestyle, entertainment, fashion, music, creator, and digital trends, identifying the signals that matter for our brands and audiences.
Identify emerging opportunities that can strengthen brand relevance and consumer engagement.
Translate cultural insights into compelling social-first initiatives and content platforms.
Act as the voice of culture within the marketing organisation.

Build Communities and Engagement

Develop strategies that drive meaningful community participation and advocacy.
Grow audiences while improving engagement quality and retention.
Create social experiences that encourage conversation, sharing, participation, and community building.
Explore new formats, features, and engagement tools to deepen audience connections.

Lead Content and Creative Excellence

Set the creative ambition for social, turning cultural insight, platform behaviour, and audience understanding into ideas people choose to watch, share, and participate in.
Champion social-first storytelling that is culturally relevant, premium, and distinctive.
Ensure all content reflects brand strategy while remaining authentic to platform behaviour and audience expectations.
Create the conditions for brave, distinctive work by giving teams and partners a clear creative direction, space to experiment, and accountability for results.

Build Cultural Relationships and Communities

Develop and nurture an ongoing network of cultural collaborators, creative talent, tastemakers, and community partners relevant to the brand’s positioning and Japan’s cultural landscape.
Build trusted, long-term relationships through regular dialogue, shared interests, and meaningful engagement beyond individual campaigns or events.
Work closely with PR, Brand, Consumer Experience, and agency partners to identify relevant individuals and communities for approved cultural initiatives, experiences, and collaborations.
Take ownership of relationship planning and coordination, ensuring clear responsibilities, thoughtful engagement, and consistent follow-up across internal teams and agencies.
Bring insights from these relationships into social strategy, content development, and experience planning to strengthen cultural relevance and audience understanding.
Evaluate talent effectiveness and optimise investments using performance data and audience insights.
Ensure all engagement and collaboration follows applicable internal policies, approval processes, and local requirements.
Develop long-term creator ecosystems that support sustainable brand growth.

Turn Performance into Growth

Set the measurement framework for social, connecting audience growth, engagement, content performance, and cultural relevance to broader brand and business objectives.
Lead the agency analytics resource, ensuring reporting produces clear insights, decisions, and actions rather than data alone.
Use audience intelligence, social listening, and platform performance to identify growth opportunities and improve creative effectiveness.
Build a test-and-learn culture across the team and agency partners, using evidence to continuously optimise performance.
Clearly communicate social performance, implications and recommended actions to senior stakeholders

Lead Agencies and Stakeholders

Serve as the strategic lead across all social and creator agency partners.
Build strong partnerships while maintaining high standards of accountability and performance.
Collaborate closely with Brand, PR, Consumer Experience, CRM, and Paid Media teams.
Influence senior stakeholders through clear storytelling, strategic thinking, and business-focused recommendations.

What Success Looks Like

A clear and distinctive social presence that relevant audiences actively choose to follow, engage with, and participate in.
Sustained growth in relevant followers, reach, engagement quality, and community participation.
Social established as a source of culturally relevant ideas and brand growth, not only a channel for campaign amplification.
A confident, accountable, and creatively ambitious team supported by high-performing agency partners.
Performance intelligence consistently translated into faster decisions, stronger creative work, and continuous improvement.

この求人は、ブリティッシュ・アメリカン・タバコ・ジャパン合同会社の採用ページの内容をAIが読み取って整理したものです。応募の前に採用ページの原文を確かめてください。データの集め方企業サイト