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Category Manager - New Categories
給与
記載なし※ 募集要項に金額の記載がありません
- 勤務地
- 東京都
- 雇用形態
- 正社員
- 働き方
- 記載なし
- 年間休日
- 記載なし
要約求人票をもとにAIがまとめたものです
You lead brand strategy and delivery for new categories across Japan, Korea and Taiwan, with your own budget and accountability for results. The role covers positioning, the marketing mix, communications, agencies, approvals and brand integrity in market.
応募資格
必須
- Ownership of a brand or category — including the commercial numbers, not just the campaign
- Strength in communications and digital marketing, which this category depends on more than most
- Confidence with pricing and profitability, and the judgement to argue for a position
- 5+ years in brand marketing at an international consumer goods company or a consumer-facing business with real pace
- A university degree
- Native-level Japanese and business English. Korean is a bonus, not a requirement
歓迎
- Useful, not essential: brand building in a new or disrupted category
募集要項最終確認 9/29
- 職種
- ブランドマネージャー
- 雇用形態
- Contract Type PermanentFull-time
- 役職
- Manager
- 給与
- 記載なし
- 給与の詳細
- Competitive salaryA market-leading annual performance bonus (subject to eligibility)
- 手当
- transport support
- 勤務地
- 東京都Tokyo
- 働き方
- 記載なし
- 休日・休暇
- a flexible holiday plan with additional incentives
- 福利厚生
- A market-leading annual performance bonus (subject to eligibility)Health cover, transport support and a flexible holiday plan with additional incentivesEnglish and Japanese language training, delivered on company timeA published capability framework for every role and grade — so you know precisely what the next grade requires, not just that progression exists — plus online learning and structured leadership programmesGlobal Top Employer for the ninth consecutive year — certified across five regions and a record 44 countries
- 経験年数
- 5年以上
- 学歴
- 大学卒業以上
- 掲載日
- 2026/09/02 18:16（28日前）
- 最終確認
- 2026/09/29 11:31（1日前）
仕事内容
Why BAT Japan
- Most brand managers wait years for regional scope and a budget of their own. Here both come with the job.
- Tokyo, Japan · Full-time · Manager · Scope: Japan, Korea and Taiwan
- Build a brand in a category that didn't exist a decade ago, in the region that decides how it develops.
- North Asia is one of the most advanced smokeless markets anywhere — which means the marketing playbook here is being written rather than borrowed.
The role
- You lead brand strategy and delivery for our new categories across Japan, Korea and Taiwan: what we stand for, who we're for, what we launch, how it's priced and packaged, and how it's communicated. You hold your own budget and you're accountable for the results — including the post-launch review that says whether the plan was right.
What you'll own
- Brand strategy on a one-to-four-year horizon — positioning, audience, innovation pipeline and the full marketing mix
- Adapting global brand direction for three very different markets without losing what makes the brand coherent
- The communications strategy, grounded in consumer insight, competitor behaviour and where the technology is going
- Creative, media, design and innovation agencies — briefing them, steering them, and evaluating them honestly
- Your full-year budget: allocating it, defending it, and releasing or requesting funds as the plan changes
- Approval of trademarks, product claims and campaign elements through Legal, R&D and Insights, on time
- Brand integrity in market — spotting where execution has drifted from strategy and correcting it
- Working relationships with the consumer experience and deployment teams who turn your strategy into what a consumer sees
この求人はブリティッシュ・アメリカン・タバコ・ジャパン合同会社の採用ページの掲載内容をもとに構成しています。応募条件の最新情報は募集元をご確認ください。
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募集元の採用ページから応募できます
応募はブリティッシュ・アメリカン・タバコ・ジャパン合同会社の採用ページで受け付けています。このページは採用ページの掲載内容をもとに構成しているため、最新の応募条件は募集元でご確認ください。
この求人と近い条件で探す数字はリンク先ページの掲載件数
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