Brand Marketing, SHISEIDO Global Brand Unit

We are seeking a passionate and strategic Brand Marketer who leads franchise(product)) development, particularly in the [Brand Shiseido](https://brand.shiseido.co.jp/) products.

This role is central to defining brand concepts, mid-term strategies, innovation roadmaps, and business targets while driving impactful global communication.

You will play a key role in shaping SHISEIDO’s future by creating meaningful value for consumers worldwide.

Lead and manage core franchises (Products): Design and refine brand concepts that align with the brand’s heritage and future vision.Strategic Planning: Translate brand statements and mid-term product strategies into clear project objectives, scopes, and KPIs, and initiate project kick-offs.

Product Innovation: Collaborate closely with Product Development team to create innovative new value and oversee communication development that resonates with consumers.

IMC Development: Collaborate closely with Communciation team to develop Integrated Marketing Communication(IMC) strategies and lead asset creation in partnership with external agencies

Leadership: Act as a project leader, providing coaching and mentoring to junior team members while driving team performance.

Stakeholder Management: Ensure accountability and alignment across global and regional stakeholders throughout project execution.

Core Value Creation: Be at the heart of value creation for a global prestige brand originating from Japan.

Diversity & Inclusion: Work in a highly diverse and international environment alongside Brand Holders, Regional HQ teams, and global partners.

Career Growth: Build a strong foundation in prestige skincare and brand marketing, learning from one of the world’s most respected beauty companies.

Global Impact: Experience the unique satisfaction of seeing the communications and assets you develop executed across markets worldwide.