Business Delivery – Coke ON

必須

• 10+ years of experience in content strategy, editorial leadership, or digital brand marketing, ideally on consumer apps or platforms at scale.
• Proven ability to lead editorial operations across internal teams, agencies, and vendors.
• Strong understanding of Japanese consumer culture, media behavior, and brand communication.
• Experience using engagement data and A/B testing to optimize content performance.
• Excellent editorial judgment, brand sensibility, and stakeholder management skills.
• Native-level Japanese required; business-level English required.

求める人物像

• A senior editorial and content leader with deep experience in consumer digital platforms, brand storytelling, and content operations at scale.
• Combines creative judgment with commercial and data fluency, and a track record of delivering measurable engagement or revenue outcomes through content strategy, and thrives in fast-paced, consumer-facing environments.

使用ツール

Job Description Summary:

• Team: Product & Operation — OU Digital, Japan & South Korea Operating Unit
• Reports To: Senior Director, Product & Operation Lead
• Within the Japan & South Korea Operating Unit, Coke ON is a unique digital asset in the global Coca-Cola system: Japan's proprietary consumer loyalty platform operating on the world's highest-density vending machine network. JKOU is transforming Coke ON from a vending loyalty app into an omnichannel consumer engagement platform — personalizing rewards and content at the individual user level, expanding loyalty beyond vending, gamifying the experience, and building brand-led communities. This transformation makes Coke ON both a significant growth engine and a critical point of differentiation for JKOU's business performance.

Job Description Summary

• The Senior Director, Business Delivery – Coke On, owns the end-to-end content strategy and editorial direction for the Coke ON consumer experience. The role oversees storytelling, campaign content, in-app communications, and brand consistency to maximize consumer engagement and loyalty participation.
• As the editorial owner of a platform reaching approximately 11 million monthly active users, the role shapes how Coca-Cola brands show up in consumers' daily digital lives — connecting brand strategy, seasonal campaigns, and personalized content into a coherent, high-quality consumer experience that drives engagement, frequency, and loyalty. The role is accountable for content's contribution to Coke ON's core growth metrics (engagement, retention, and loyalty participation) translating editorial strategy into measurable business impact.

Responsibilities include

• Define and own the Coke ON content experience and editorial calendar, aligned with brand priorities, campaign plans, and platform growth objectives.
• Lead editorial direction across in-app content, campaign storytelling, notifications, and consumer communications.
• Ensure brand consistency, tone of voice, and content quality across all Coke ON touchpoints and partner brand activations.
• Partner with IMX and brand teams to translate marketing strategies into engaging platform-native content experiences.
• Collaborate with Product Marketing/UX and Data teams to personalize content at scale and optimize engagement through data-driven insights.
• Oversee content production workflows, including internal teams, agencies, and vendor partners, ensuring speed and quality.
• Measure content performance against engagement and loyalty participation metrics, and iterate continuously.
• Ensure editorial compliance with legal, privacy, and brand governance requirements.
• Own content-driven performance targets (e.g., engagement rate, session frequency, loyalty participation, campaign conversion) and report results against business goals to senior leadership, adjusting strategy to close gaps.
• Translate Coke ON’s business and product strategy into actionable growth plans across consumer acquisition, activation, retention, and purchase frequency, and drive their cross-functional execution.
• Establish an effective process for evaluating incoming requests and initiatives, and provide the Coke ON lead with prioritization recommendations based on consumer value, business value, feasibility, investment and dependencies.
• Lead the experimentation and learning agenda across campaigns, rewards, content and product experiences, using consumer insight and performance data to identify, test and recommend opportunities for improvement or scale.
• Monitor performance against agreed objectives and coordinate the Business Delivery team and wider stakeholder network to address opportunities, risks, and performance gaps.

Organizational Impact

• Directly shapes consumer engagement and loyalty participation on JKOU's largest owned consumer platform.
• Owns the editorial dimension of the Coke ON transformation from functional rewards toward emotional brand engagement.
• Leads content teams, agencies, and vendor partners in a fast-cycle production environment.
• Accountable for the editorial function's measurable contribution to Coke ON's engagement, retention, and loyalty participation targets — a direct input to JKOU's platform growth and consumer-value objectives.

Innovation & Complexity

• Pioneers platform-native content formats — gamified missions, digital collectibles, community content — that go beyond traditional campaign assets.
• Balances brand consistency with rapid experimentation and personalization at the individual user level.
• Applies performance data and consumer insight to continuously evolve editorial strategy.

Communication & Influence

• Influences brand, IMX, and business stakeholders on content strategy and editorial trade-offs.
• Aligns internal teams, agencies, and vendors around a unified editorial vision and calendar.
• Communicates content performance and strategic recommendations to senior leadership.