Assistant Manager, Brand Marketing

掲載中・今日に確認

給与: 記載なし
勤務地: 東京都
休日: 記載なし
雇用形態: 記載なし

どんな仕事かAIによる生成

The Assistant Manager will support the Manager and Director, Brand Marketing in implementing strategies to enhance Coach’s brand equity, visibility, and market positioning in Japan. The role collaborates with the global brand team and cross-functional partners in Japan to execute strategies across consumer touchpoints.

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応募資格

必須

3+ years of experience in local marketing, Japan market.
Proven experience in local marketing in international companies
Experience of developing local communication and social creatives
Knowledge of basic media planning, influencer activity
Language: Native Japanese & Business level English
Experienced in multinational fast paced matrix organization with diverse background counterparts.

歓迎

FMCG background preferred.
Experience of owned social management preferred. (not mandatory)

求める人物像

Strategic and consumer-centric mindset.
Fact based decision making owning purpose, but flexible
Solid leadership skills: strong ownership & action oriented
Team player who fosters partnerships within and outside the marketing department.
Growth mindset, self starter and proactive

募集要項最終確認 10/19

職種: ブランドマネージャー
雇用形態: 記載なし
役職: Assistant Manager
給与: 記載なし
勤務地: 東京都Minato-Ku
働き方: 記載なし
経験年数: 3年以上
掲載日: 2026/10/12 00:03（7日前）
最終確認: 2026/10/19 03:08（今日）

仕事内容

Job Summary

We are seeking a strategic and execution-focused Assistant Manager to support the Manager, Brand marketing and Director, Brand marketing in implementing marketing strategies that enhance brand equity, visibility, and market positioning for Coach in Japan. This role is ideal for someone passionate about brand marketing and eager to translate strategic direction into impactful, on-the-ground execution.
In addition, this role will collaborate closely with the global brand team as well as cross-functional partners in Japan to translate the strategy into cohesive execution across all consumer touchpoints.

Key Responsibilities

Marketing Strategy Deployment: Contribute to develop a strategy for Japan that aligns with global brand priorities and is tailored to Japan’s consumer and market landscape.
Seamless Implementation of Brand Guideline: By providing brand guidance and monitoring execution, it enables all functions to deliver the plans with consistency under the strategy.
Campaign and Communication Strategy: Support developing campaign strategy and communication for Japan understanding the global concept and lead cross function to implement the plan in line with the strategy.
Local Creative Development: Lead to develop relevant local creatives for social platforms and eCOM leading the agency to build emotional connection and drive conversion understanding audience insights and winning creative frame for each media platform.
Manage Owned social: Lead to manage and optimize owned social platform using the global and local assets for bigger reach and engagement for Japanese audience.
Global & Regional Marketing Liaison: Closely work with global marketing to develop Japan's strategy and get aligned with global team, supported by the Brand Director / Sr. manager.
Campaign Orchestration: Brief other marketing functions to develop orchestration plans based on campaign KPIs, consolidate the plans, and discuss with functions to revise the plan to achieve campaign targets under guidance from the Brand Director/ Sr. manager. Support cross functional team to ensure high-quality execution across all initiatives.
Campaign Performance Tracking: Closely monitor campaign performance with Marketing Analytics. Media team and propose in-campaign optimizations especially from branding & communication perspective.
Budget management: Manage owning budget in frame.

この求人は、タペストリー・ジャパン合同会社の採用ページの内容をAIが読み取って整理したものです。応募の前に採用ページの原文を確かめてください。データの集め方企業サイト