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東京都のCRMマーケターの求人100件応募資格・募集要項・仕事内容を見る
MarTech Platform Lead
- 給与
- 記載なし
- 勤務地
- 東京都千代田区
- 休日
- 記載なし
- 雇用形態
- 記載なし
どんな仕事かAIによる生成
This role owns the marketing platforms used for personalized engagement, including marketing automation, conversational AI, mobile messaging, and consent. It translates local business priorities into technology use cases and works with Brand Teams, Commercial IT, and global CASA capability owners to deliver local adaptations of global capabilities. The role is Japan-based, with scope that may extend to other APAC markets as capabilities scale.
この求人に応募
応募資格
必須
- Deep expertise and a proven track record of developing & executing personalization strategies and tactics across all channels (personal and non-personal), preferably in the pharmaceutical industry (or in industries with heavy digital channel usage)
- Working in a fast-paced cross-functional environment, influencing decisions and coaching teams
- Working with technology and AI tools for pharma commercial applications
- Advanced knowledge of interpreting analytical models and using reporting dashboards, including machine learning and predictive analytics
- Fluency in Japanese is required; fluency in English (spoken and written) is strongly preferred — the role works directly with global capability owners and vendors. Additional Asian languages a plus
- 4+ years of experience in digital marketing operations (execution) within a large, complex organisation.
- Hands-on experience with Salesforce Marketing Cloud or an equivalent marketing automation platform is required
Deep expertise in 2-3 of the following:
- Marketing automation and journey configuration (SFMC or equivalent)
- Conversational AI / IVA platforms and vendor technical management
- Channel activation and maintenance: IVA, Mobile messaging app, etc
- Veeva CRM, Workfront, JIRA, SFMC, and consent platforms (Veeva certifications a plus)
- Experience with taxonomy and content tagging is essential
The following soft skills are required
- Driving efficient decision-making
- Translation of technical terms into business language and vice versa
- Project management and documentation
歓迎
- Experience with next-best action or omnichannel orchestration engines is a plus
- Experience with data systems and reporting is a plus (CSCAN, databricks, DOMO)
- Hands-on experience with AI-enhanced tools and/or platforms is strongly preferred, with a demonstrated passion for building and validating solutions directly
応募について
- if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.
募集要項最終確認 10/21
- 職種
- CRMマーケター
- 雇用形態
- 記載なし
- 役職
- Senior Manager
- 給与
- 記載なし
- 勤務地
- 東京都千代田区
- 働き方
- 記載なし
- 経験年数
- 4年以上
- 掲載日
- 2026/10/12 08:00（10日前）
- 最終確認
- 2026/10/21 15:47（1日前）
仕事内容
Summary
- BMS is in the process of rewiring our marketing approach to achieve best-in-class AI-enabled targeted personalization in all of our customer engagements. We are seeking Content and Omnichannel Capability Owners to work in the BMS Tokyo site. This person will apply their knowledge of the pharmaceutical business and technology to translate local business priorities into technology use cases that enable cutting-edge omnichannel orchestrated journeys.
- This position will work with the Brand Teams, Commercial IT, and global CASA capability owners to marry business needs with technical solutions. Ultimately, they will be accountable for the delivery of local adaptations of global capabilities needed for innovative approaches in content models, content operations, content creation, and/or personalization.
- This position owns the platforms that run personalized engagement — marketing automation, conversational AI, mobile messaging, and consent — as the business-side owner, engaging vendors and IT as a technical peer and connecting CRM and consent data to personalized content delivery. Works closely with the CRM team and Commercial IT, who own the underlying systems; this role owns how marketing platforms are configured and used to deliver personalized content.
- This position is on the team of the Director of Content Transformation, reporting to the Associate Director, Content & Channel Transformation Lead, and has no direct reports. The role is Japan-based; scope may extend to other APAC markets as capabilities scale.
Responsibilities
- Work with Global CASA capability owners to define and govern local marketing capabilities, including the alignment with global standards with local adaptations/exceptions where allowed.
- Partner with IT to activate/enable new technologies in the market and provide ongoing management
- Omnichannel Enablement capabilities include: channel enablement for IVA / conversational AI and mobile messaging, and personalization platforms (SFMC, consent) — including configuration, data integration with Veeva CRM, and vendor technical management
- Build in-house technical understanding of platform architecture and configuration to reduce vendor dependency, and document how BMS channels are set up and operated
- Campaign Measurement: understanding campaign, channel and format impact and building data for personalization
- Partner with IT to develop and efficiently execute country-level technology roadmaps that reflect the Art of the Possible. Empower decision-making, including communicating and documenting rationale
- Build, prototype, and validate solutions hands-on with AI and automation tools rather than relying solely on vendors
- Act as an SME and stay informed about emerging technology solutions that enhance content delivery and/or personalization
この求人は、ブリストル・マイヤーズ スクイブ株式会社の採用ページの内容をAIが読み取って整理したものです。応募の前に採用ページの原文を確かめてください。データの集め方企業サイト
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募集元の採用ページから応募できます
応募はブリストル・マイヤーズ スクイブ株式会社の採用ページで受け付けています。このページは採用ページの掲載内容をもとに構成しているため、最新の応募条件は募集元でご確認ください。
この求人と近い条件で探す数字はリンク先ページの掲載件数
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