Measurement and Incrementality Expert, gTech Ads

掲載中・2日前に確認

給与: 記載なし
勤務地: 東京都
休日: 記載なし
雇用形態: 記載なし

障がい者採用

どんな仕事かAIによる生成

Measurement and Incrementality Experts are part of the Measurement Services Hub within gTech Ads GCS, working on Media Effectiveness solutions that connect media spend with business outcomes. The role develops measurement strategies, designs and executes measurement studies, analyzes results, and partners with sales and product leads to identify opportunities to grow investment.

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この求人に応募

給与記載なし

募集元で応募するグーグル合同会社の採用ページへ

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応募資格

必須

Bachelor's degree or equivalent practical experience.
5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
Experience with SQL or scripts, building data models or analytic dashboards.
Ability to communicate in English, Japanese or Korean fluently to support client relationship management in this region.

歓迎

Master's degree in Analytics, or a related field.
Certification in digital advertising measurement.
8 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced analytics integrations.
Experience in translating quantitative data into insights.
Ability to operate self-sufficiently and also collaborate as part of a team.
Ability to work in fluid environments along with excellent time-management skills.

応募について

Google welcomes people with disabilities.

募集要項最終確認 10/24

職種: マーケティングアナリスト
雇用形態: 記載なし
給与: 記載なし
勤務地: 東京都TokyoSeoul
働き方: 記載なし
経験年数: 5年以上
学歴: 大学卒業以上
掲載日: 2026/10/14 10:02（12日前）
最終確認: 2026/10/24 22:01（2日前）

仕事内容

この求人について

Measurement and Incrementality Experts (MIE) are part of the Measurement Services Hub (MSH) within gTech Ads GCS working on Media Effectiveness solutions that link media spend and actual business outcomes to prove the value of advertiser investments in Google media channels.
We Provide outcome-driven impact by delivering rigorous proof of the tangible business value for the following-
Causal Impact Analysis: Bayesian structural time-series models estimating the impact on business goals when media is modified or paused
Incrementality Testing: Experiment-based analysis to validate incremental ad revenue and conversion lift
Cross-Platform Competitive Analysis: Customized studies using GA4 data to determine optimal media mix and discover headroom
Response Curve Modeling (RCM): Multi-channel optimization identifying marginal growth opportunities

仕事の内容

Develop a deep understanding of client needs, measurement objectives and provide optimal measurement strategy and define right Key Performance Indicators (KPIs) based on their eligibility criteria.
Design and execute measurement studies (conversion lift studies, Marketing Mix Modeling (MMM) calibrations, etc.) for clients and optimize for success, and ensure there is a Statsig read on uplift.
Provide knowledge of measurement platforms (e.g., Ads, GeoX (Geo Experiments) or Cross-Channel (CL) platforms) and advanced problem-solving skills to design measurement studies. Model results and triage to Return on Investment (ROI) analysis on the broader media plans. Analyze attribute lift, across channels to inform the right channel strategy.
Partner with Account Executives (AE) and Media Effectiveness Regional Product Lead (rPL) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.

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