Director, Marketing

掲載中・今日に確認

給与: 記載なし
勤務地: 東京都
休日: 記載なし
雇用形態: 記載なし

どんな仕事かAIによる生成

Lead Kate Spade’s brand and marketing strategy in Japan, translating global and APAC direction into locally resonant strategies. The role oversees integrated brand marketing, media, digital and social engagement, retail marketing, PR and influencer programs, and omnichannel experiences. It also leads the Japan marketing team, agency partnerships, and marketing budget.

応募資格・募集要項・仕事内容を見る

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募集元で応募するタペストリー・ジャパン合同会社の採用ページへ

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応募資格

必須

10–15+ years of progressive marketing experience within fashion, luxury, lifestyle, FMCG and premium consumer brands.
Minimum 5 years in senior roles leading large-scale brand or integrated marketing strategies and people management in Japan.
Strong track record driving brand growth, integrated campaigns, and media strategies in the Japanese market.
Experience navigating a global matrix organization and influencing cross-regional stakeholders.
Deep understanding of Japanese consumer, cultural dynamics, retail landscape, and media ecosystem.
Expertise across brand storytelling, integrated campaigns, digital & social strategy, media planning, and omnichannel marketing.
Strong analytical mindset with ability to translate insights into actionable strategy.
Excellent communication, collaboration, and stakeholder management skills.
Fluency in Japanese and English.

求める人物像

strategic, innovative, and culturally attuned
Passion for fashion, creativity, and joyful, consumer-centric brand building.

募集要項最終確認 10/19

職種: マーケター（マーケティングプランナー）
雇用形態: 記載なし
役職: Directorsenior marketing leaderLead, mentor, and develop a high-performing Japan marketing team.
給与: 記載なし
勤務地: 東京都Tokyo
働き方: 記載なし
経験年数: 5年以上
掲載日: 2026/10/12 00:04（7日前）
最終確認: 2026/10/19 03:08（今日）

仕事内容

Primary Purpose:

We are seeking a strategic, innovative, and culturally attuned Marketing Director to lead Kate Spade’s brand and marketing strategy in Japan. As the senior marketing leader for one of our most influential markets, you will translate global and APAC brand direction into locally resonant strategies that elevate brand desire, deepen consumer engagement, and drive sustainable growth.
This role oversees integrated brand marketing, full-funnel media, social and digital engagement, retail marketing activation, PR and influencer programs, and omnichannel experiences across Japan. You will collaborate closely with APAC and Global teams to ensure the Japan consumer voice shapes the evolution of the brand.

Brand Strategy & Market Leadership

Lead the development of Japan’s positioning, and long-term marketing strategy, grounded in deep cultural and consumer insights in alignment with the regional/global direction.
Translate global/APAC brand priorities into impactful local plans that strengthen relevance and accelerate customer acquisition.
Represent Japan in APAC and global forums, influencing brand direction through market insights.

Integrated Marketing & Campaign Execution

Drive integrated marketing plans across media social / digital, CRM, PR, retail and experiential channels.
Localize global concepts and deliver culturally relevant storytelling that brings Kate Spade’s joyful, optimistic brand identity to life.
Develop best-in-class creative briefs and guide local asset adaptation to ensure high-quality, consistent brand storytelling across paid, owned, and earned channels.
Partner cross-functionally to ensure marketing supports brand equity and business objectives.

Media Strategy & Digital Performance

Oversee the end-to-end media strategy, including demand generation and demand capture across paid digital, social, search, programmatic, and offline media.
Lead media planning, buying, and optimization in partnership with global and local media agencies.
Track media KPIs, optimize in-flight, and ensure investments deliver measurable ROI and support brand and commercial KPIs.

Digital, Social & Consumer Engagement

Drive digital acceleration, ensuring innovative approaches to social content, influencer programs, community building, and omnichannel experiences.
Identify new digital growth opportunities, including emerging platforms and Gen Z-focused strategies.
Oversee content development tailored to local trends, ensuring creative assets reflect brand DNA while resonating with local consumers.

PR, Influencer, & Earned Media

Lead PR and earned-media strategies that enhance brand desirability and cultural relevance.
Manage VIP, celebrity, KOL/KOC partnerships and seasonal seeding strategies with clear ROI expectations.
Manage seasonal gifting, product seeding, fittings, store visits, and talent collaborations with clear guidelines and ROI measurement.
Identify new initiatives to elevate brand visibility and cultural relevance.

Consumer, Market & Performance Analytics

Leverage analytics and market research to drive insights, action, and business impact (IABI).
Monitor brand health, campaign performance, competitor activity, and consumer trends across Japan.
Utilize analysis of consumer behavior across the 5 Ps and CRM data, especially focusing on Gen Z acquisition drivers and customer lifecycle strategies.
Translate insights into clear, actionable recommendations, prioritizing data-led initiatives to accelerate customer growth, and customer loyalty.**
Lead the CRM campaign roadmap and calendar, ensuring initiatives across acquisition, reactivation, and retention are strategically aligned, timely, and insight-driven.