Marketing Lead, Dr.Ci:labo Healthcare Professional (HCP)

掲載中・今日に確認

給与: 記載なし
勤務地: 東京都
休日: 記載なし
雇用形態: 記載なし

ハイブリッド勤務
在宅勤務あり

どんな仕事かAIによる生成

The HCP Marketing Manager will lead the strategy and execution of healthcare professional (HCP) engagement to build strong advocacy for skin care and drive HCP brand recommendation (Dr.Ci:labo). This role is responsible for shaping evidence-based, insight-driven initiatives that strengthen Dr.Ci:labo scientific credibility, increase recommendation, and establish long-term partnerships with key skin care HCPs.

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応募資格

必須

Minimum of 3 years of experience engaging and collaborating with Healthcare Professionals (HCPs).
Solid understanding of the healthcare ecosystem and demonstrated ability to effectively engage, influence, and build credibility with healthcare professionals.
Experience identifying, developing, and maintaining relationships with Key Opinion Leaders (KOLs) and other influential stakeholders within the healthcare community.
Medical and scientific knowledge, with the ability to understand and communicate clinical or healthcare-related information.
Proven experience within the pharmaceutical, healthcare, medical device, or related healthcare industries.

歓迎

Experience working in a cross-functional environment involving Medical Affairs, Marketing, Commercial, Regulatory Affairs, or Clinical teams.
Established network within relevant healthcare professional communities and professional medical associations.
Experience leading healthcare professional engagement strategies or KOL development programs.

募集要項最終確認 10/23

職種: マーケター（マーケティングプランナー）
雇用形態: 記載なし
役職: Marketing Lead
給与: 記載なし
勤務地: 東京都Chiyoda-ku
働き方: ハイブリッド
経験年数: 3年以上
掲載日: 2026/10/20 23:11（3日前）
最終確認: 2026/10/23 01:06（今日）

仕事内容

あなたがすること

The HCP Marketing Manager will lead the strategy and execution of healthcare professional (HCP) engagement to build strong advocacy for skin care and drive HCP brand recommendation (Dr.Ci:labo). This role is responsible for shaping evidence-based, insight-driven initiatives that strengthen Dr.Ci:labo scientific credibility, increase recommendation, and establish long-term partnerships with key skin care HCPs.
The role requires close collaboration with Brand Marketing, Medical, Sales, and Global/Regional teams to deliver impactful programs across multiple HCP touchpoints.

HCP Strategy & Engagement

Develop and execute a comprehensive HCP marketing strategy to drive Dr.Ci:labo advocacy and recommendation among dermatologist and related skin care professionals.
Translate clinical evidence and brand strategy into compelling HCP value propositions.
Design and deploy segmented engagement plans by HCP type, influence level, and lifecycle stage.

Scientific Communication & Content Development

Lead the creation of scientific and educational content (detail aids, presentations, digital assets, training materials) aligned with clinical data and regulatory standards.
Partner with Medical Affairs to ensure accuracy, compliance, and scientific credibility of all HCP materials.
Champion evidence-based messaging that differentiates Dr.Ci:labo versus competitors.

Advocacy & HCP-KOL Management

Identify, engage, and nurture Key Opinion Leaders (KOLs) and high-impact advocates within the HCP community.
Plan and execute advisory boards, expert meetings, speaker programs, and congress engagement.
Build sustainable advocacy platforms that amplify peer-to-peer influence and recommendation behavior.

Campaign & Activation Excellence

Lead end-to-end execution of HCP campaigns across field force, digital, and professional channels.
Drive integrated omnichannel activation, including face-to-face, digital detailing, webinars, and educational platforms.
Track performance and continuously optimize programs based on insights.

Insights, Analytics & Performance Management

Leverage market research, HCP insights, and performance data to inform strategy and execution.
Define KPIs linked to advocacy, recommendation, engagement, and campaign effectiveness.
Regularly evaluate ROI and recommend course corrections to maximize impact.

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