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Webマーケティングの求人1,233件応募資格・募集要項・仕事内容を見る
Web & Digital Experience Lead
- 給与
- 記載なし
- 勤務地
- 記載なし
- 休日
- 記載なし
- 雇用形態
- 記載なし
どんな仕事かAIによる生成
The role owns content-facing web and video channels and the tools used to create content for them, and works with Brand Teams, Commercial IT, and global CASA capability owners. It translates local business priorities into technology use cases and delivers local adaptations of global capabilities for content and personalization. The role is Japan-based, with scope that may extend to other APAC markets as capabilities scale.
この求人に応募
応募資格
必須
- Deep expertise and a proven track record of developing & executing personalization strategies and tactics across all channels (personal and non-personal), preferably in the pharmaceutical industry (or in industries with heavy digital channel usage)
- Working in a fast-paced cross-functional environment, influencing decisions and coaching teams
- Working with technology and AI tools for pharma commercial applications
- Advanced knowledge of interpreting analytical models and using reporting dashboards, including machine learning and predictive analytics
- Fluency in Japanese is required; fluency in English (spoken and written) is strongly preferred — the role works directly with global capability owners and vendors. Additional Asian languages a plus
- 4+ years of experience in digital marketing operations (execution) within a large, complex organisation.
- Deep expertise in 2-3 of the following:
次のいずれか
- Web operations, SEO/GEO, and web analytics (GA4)
- Content authoring tools and AI-assisted content creation
- Channel activation and maintenance: web, video, etc
- Content management systems, marketing asset specifications, templates, and workflows.
- Veeva CRM, Workfront, JIRA, SFMC, and consent platforms
- Experience with taxonomy and content tagging is essential
- Driving efficient decision-making
- Translation of technical terms into business language and vice versa
- Project management and documentation
歓迎
- Experience with next-best action or omnichannel orchestration engines is a plus
- Experience with data systems and reporting is a plus (CSCAN, databricks, DOMO)
- Hands-on experience with AI-enhanced tools and/or platforms is strongly preferred, with a demonstrated passion for building and validating solutions directly
応募について
- We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.
募集要項最終確認 10/21
- 職種
- Webマーケティング
- 雇用形態
- 記載なし
- 役職
- Senior Managerhas no direct reports
- 給与
- 記載なし
- 勤務地
- Otemachi-JP
- 働き方
- 記載なし
- 経験年数
- 4年以上
- 掲載日
- 2026/10/12 08:00（10日前）
- 最終確認
- 2026/10/21 15:47（1日前）
仕事内容
Summary
- BMS is in the process of rewiring our marketing approach to achieve best-in-class AI-enabled targeted personalization in all of our customer engagements. We are seeking Content and Omnichannel Capability Owners to work in the BMS Tokyo site. This person will apply their knowledge of the pharmaceutical business and technology to translate local business priorities into technology use cases that enable cutting-edge omnichannel orchestrated journeys.
- This position will work with the Brand Teams, Commercial IT, and global CASA capability owners to marry business needs with technical solutions. Ultimately, they will be accountable for the delivery of local adaptations of global capabilities needed for innovative approaches in content models, content operations, content creation, and/or personalization.
- This position owns the content-facing channels — web and video — and the tools used to create content for them, ensuring BMS content reaches customers through well-run, discoverable digital channels, including search and generative AI answers.
- This position is on the team of the Director of Content Transformation, reporting to the Associate Director, Content & Channel Transformation Lead, and has no direct reports. The role is Japan-based; scope may extend to other APAC markets as capabilities scale.
Responsibilities
- Work with Global CASA capability owners to define and govern local marketing capabilities, including the alignment with global standards with local adaptations/exceptions where allowed.
- Partner with IT to activate/enable new technologies in the market and provide ongoing management
- Content Production capabilities include: content creation tools (Firefly, AI-assisted authoring, AI for content generation) and their adoption within brand and design system standards
- Omnichannel Enablement capabilities include: channel enablement for web and video (site operations, CMS and publishing workflows, GA4, video format innovation) and generative engine optimization (GEO) — site structure, schema and content markup that make BMS content discoverable by search and AI answer engines
- Campaign Measurement: understanding campaign, channel and format impact and building data for personalization
- Partner with IT to develop and efficiently execute country-level technology roadmaps that reflect the Art of the Possible. Empower decision-making, including communicating and documenting rationale
- Build, prototype, and validate solutions hands-on with AI and automation tools rather than relying solely on vendors
- Act as an SME and stay informed about emerging technology solutions that enhance content delivery and/or personalization
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応募はブリストル・マイヤーズ スクイブ株式会社の採用ページで受け付けています。このページは採用ページの掲載内容をもとに構成しているため、最新の応募条件は募集元でご確認ください。
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応募資格の語から探す
- AI5,832
- データ分析6,236
- レポーティング1,284
- 機械学習1,794
- 日本語6,430
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- Webマーケティング1,233
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- Google Analytics 4293
- CMS319
- ワークフロー635
- Jira1,075
- Salesforce Marketing Cloud84
- ドキュメンテーション2,523
- Databricks353
- Domo56
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