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要約求人票をもとにAIがまとめたものです
The MarCom Manager leads integrated marketing communications initiatives across online and offline channels in support of Hoya's B2B and B2B2C business strategies. The role oversees internal and external communications, customer events, brand development, marketing materials, website optimization, marketing automation, and omnichannel communications, and manages a team of 2-3 marketing communications professionals.
応募資格
必須
- Strong understanding of branding, messaging, and visual identity principles.
- Demonstrated experience in developing and executing comprehensive communication strategies across online and offline channels.
- Experience in managing and leading a team, fostering collaboration, and providing mentorship and development opportunities.
- Excellent written and verbal communication skills, with the ability to craft compelling and persuasive messages for different target audiences.
- Strong project management and organizational skills, with the ability to handle multiple priorities and meet deadlines.
- Proficiency in using digital marketing tools and platforms, such as content management systems (CMS), marketing automation platforms, email marketing software, web analytics tools, CRM systems, and social media management tools.
- Knowledge of the latest marketing communication trends, digital technologies, omnichannel engagement strategies, and best practices.
- Analytical mindset with the ability to track and analyze campaign performance, customer engagement metrics, and data to measure the impact and effectiveness of marketing communication initiatives.
- Excellent interpersonal skills and the ability to build and maintain relationships with internal and external stakeholders.
- High level of creativity and strategic thinking, with a proactive approach to problem-solving.
- Understanding of website management, customer journey mapping, and digital customer experience optimization.
- The ability to fluently read, write, understand, and communicate in both English and Japanese.
- Bachelor’s degree or above
歓迎
- Experience in digital marketing, website management, marketing automation, omnichannel communications, or customer engagement initiatives is preferred.
- Experience in marketing automation, omnichannel communications, or marketing process improvement initiatives is highly desirable.
募集要項最終確認 10/1
- 職種
- マーケティングプランナー
- 雇用形態
- 正社員
- 役職
- Manager, Marketing CommunicationsManage and mentor a team of 2-3 marketing communications professionals, providing guidance, feedback, and support to ensure high-quality deliverables.
- 給与
- 記載なし
- 給与の詳細
- 応相談
- 手当
- 食事手当4,300円/月
- 勤務地
- 164-8545 東京都中野区中野四丁目10番2号 中野セントラルパークサウス6F
- 働き方
- 記載なし
- 勤務時間
- 9:00 – 17:45 (フレックス勤務制度)
- 年間休日
- 125日
- 休日・休暇
- 完全週休二日制土曜日曜祝日夏期1日年間休日125日有給休暇(入社3か月後10日付与~最大20日)
- 福利厚生
- 企業年金確定拠出年金持株会財形貯蓄
- 社会保険
- 健康保険、厚生年金、雇用保険、労災保険
- 受動喫煙対策
- 屋内全面禁煙
- 学歴
- 大学卒業以上
- 掲載日
- 2026/09/29 22:19(3日前)
- 最終確認
- 2026/10/01 14:22(1日前)
仕事内容
Role Overview
- The MarCom Manager is responsible for leading integrated marketing communications initiatives across online and offline channels, supporting Hoya's B2B and B2B2C business strategies through congresses, customer events, marketing collateral, branding, and digital communications. This role is expected to strengthen the Hoya brand, deliver impactful customer experiences, and support the evolution of marketing capabilities through website optimization, omnichannel engagement, marketing automation adoption, and continuous improvement of marketing processes. This role requires a strategic thinker with a strong background in marketing and communications, as well as the ability to lead a team and execute comprehensive communication strategies across traditional and digital channels. The MarCom Manager oversees the internal and external communications to align the branding of Hoya inside the company and outside the company.
Duties and Responsibilities
- Develop and execute the internal and external communication strategy, aligning with the overall marketing objectives and goals.
- Manage and coordinate all aspects of trade shows and other customer events, including planning, logistics, booth design, staffing, increasing customer traffic, and post-event evaluation.
- Drive the development and enhancement of the Hoya brand across B2B,B2B2C and internal communications, ensuring consistent messaging and visual identity across all customer and stakeholder touchpoints.
- Collaborate with cross-functional teams to develop marketing materials, including brochures, presentations, sales collateral, website content, and other digital assets.
- Manage and mentor a team of 2-3 marketing communications professionals, providing guidance, feedback, and support to ensure high-quality deliverables.
- Oversee the production of marketing communications materials, ensuring they are compelling, accurate, cost efficient and delivered on time.
- Monitor industry trends and competitor activities to identify opportunities for innovation and improvement in marketing communications strategies.
- Work with vendors and agencies to create and/or localize communications and marketing activities and developing supporting assets across online and offline channels.
- Establish and maintain relationships with media partners, industry influencers, and other key stakeholders to maximize brand exposure.
- Manage the marketing communications budget effectively, ensuring resources are allocated appropriately and expenditures are within approved limits.
- Track and analyse key performance indicators (KPIs), digital channel performance, and customer engagement metrics to evaluate the effectiveness of marketing communication initiatives and recommend adjustments as needed.
- Oversee the development, maintenance, and continuous optimization of the company website to strengthen brand presence and enhance customer experience.
- Support the adoption and utilization of marketing automation tools and technologies to improve campaign effectiveness, customer engagement, and operational efficiency.
- Develop integrated omnichannel communication approaches to ensure consistent customer experience across events, sales interactions, website, email, social media, and other communication channels.
- Drive continuous improvement of marketing communications processes, workflows, and performance measurement to enhance operational effectiveness and scalability.
この求人はHOYA株式会社の採用ページの掲載内容をもとに構成しています。応募条件の最新情報は募集元をご確認ください。
東京都のマーケティングプランナーの求人673件
- マーケティング部 副部長候補(メディア・事業推進統括)
- マーケティング(コンテンツグロース担当)
- BtoBマーケティング企画
- 防衛領域におけるマーケティング推進・ビジネス創出
- インフルエンサーチーム ディレクター
- B2Bマーケティング担当/B2B Marketing
募集元の採用ページから応募できます
応募はHOYA株式会社の採用ページで受け付けています。このページは採用ページの掲載内容をもとに構成しているため、最新の応募条件は募集元でご確認ください。
この求人と近い条件で探す数字はリンク先ページの掲載件数
この職種で探す
- マーケティングプランナー796
- 東京都のマーケティングプランナー673
- マーケティング2,657
- Webマーケティング1,113
- マーケティングイベント企画244
この勤務地で探す
働き方・年収で探す
- 年収400万以上34,625
- フレックス21,796
- 完全週休2日30,968
- 年間休日120日以上31,971
- 退職金あり28,889
この職種を募集する企業
- HOYA株式会社4
- 株式会社アインホールディングス937
- 株式会社日立製作所743
- 楽天グループ株式会社700
- 渡辺パイプ株式会社618