Associate Director, Content & Channel Transformation Lead

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給与: 記載なし
勤務地: 東京都
休日: 記載なし
雇用形態: 記載なし

どんな仕事かAIによる生成

Leads content and channel capabilities within the Japan & APAC Content Transformation team, translating local business priorities into technology use cases and delivering local adaptations of global capabilities. Owns the content operating model, design systems, and experience standards, and drives end-to-end personalization execution and country-level technology roadmaps.

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応募資格

必須

Deep expertise and a proven track record of developing & executing personalization strategies and tactics across all channels (personal and non-personal), preferably in the pharmaceutical industry (or in industries with heavy digital channel usage)
Working in a fast-paced cross-functional environment, influencing decisions and coaching teams
Working with technology and AI tools for pharma commercial applications
Advanced knowledge of interpreting analytical models and using reporting dashboards, including machine learning and predictive analytics
Fluency in Japanese is required; fluency in English (spoken and written) is strongly preferred — this role collaborates daily with global CASA capability owners and represents Japan in global forums. Additional Asian languages a plus
6+ years of experience in digital marketing operations (execution) within a large, complex organisation.
Deep expertise in most of the following:
- Offshore content production models
- AI-assisted briefing or MLR reviews
- Content authoring tools
- Channel activation and maintenance: web, IVA, WhatsApp, video, etc
- Content management systems, marketing asset specifications, templates, and workflows.
- Veeva CRM, Workfront, JIRA, SFMC, and consent platforms
Experience with taxonomy and content tagging is essential
The following soft skills are required
- Driving efficient decision-making
- Translation of technical terms into business language and vice versa
- Project management and documentation

歓迎

Experience with next-best action or omnichannel orchestration engines is a plus
Experience with data systems and reporting is a plus (CSCAN, databricks, DOMO)
Hands-on experience with AI-enhanced tools and/or platforms is strongly preferred, with a demonstrated passion for building and validating solutions directly

応募について

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

募集要項最終確認 10/21

職種: Webマーケティング
雇用形態: 記載なし
役職: Associate Directorhas 1-2 direct reports.
給与: 記載なし
勤務地: 東京都
働き方: 記載なし
経験年数: 6年以上
掲載日: 2026/10/12 08:00（10日前）
最終確認: 2026/10/21 15:47（1日前）

仕事内容

Summary

BMS is in the process of rewiring our marketing approach to achieve best-in-class AI-enabled targeted personalization in all of our customer engagements. We are seeking Content and Omnichannel Capability Owners to work in the BMS Tokyo site. This person will apply their knowledge of the pharmaceutical business and technology to translate local business priorities into technology use cases that enable cutting-edge omnichannel orchestrated journeys.
This position will drive the Brand Teams, Commercial IT, and global CASA capability owners to marry business needs with technical solutions. Ultimately, they will be accountable for the delivery of local adaptations of global capabilities needed for innovative approaches in content models, content operations, content creation, and/or personalization.
This position leads a sub-team within the Japan & APAC Content Transformation team focused on content and channel capabilities, and owns the content operating model, design systems, and experience standards that Brand Teams, agencies, and review partners build against.
This position is a key player on the “Personalization Squad” of Personalization Strategists, Campaign Delivery leads, Content Specialists, and Analytics & Insights representatives to drive end-to-end personalization execution – by taking the lead in enabling new channels, platforms, or capabilities especially those that are industry-leading.
This position reports to the Director of Content Transformation and has 1-2 direct reports. The role is Japan-based; scope may extend to other APAC markets as capabilities scale.

Responsibilities

Lead the definition and governance of local marketing capabilities in partnership with the Global Capability Owners, including the alignment with global standards with local adaptations/exceptions where allowed.
Own the relationship with IT to activate/enable new technologies in the market and provide ongoing management
Content Production capabilities include: content model technologies (offshore content hub activation, agentic briefing, Mosaic, Oasis), content foundations (design systems), and the content operating model that brands, agencies, and the MLR review process follow
Lead long-term channel innovation: understand HCP and patient experience needs at a foundational level and translate them into new channel approaches and content standards
Serve as the primary business relationship manager to Brand Teams for new capability needs, deciding whether an existing capability covers a request or a new one is required
Omnichannel Enablement capabilities include: channel enablement and personalization platforms (SFMC, consent).
Campaign Measurement: understanding campaign, channel and format impact and building data for personalization
Accountable for driving IT to develop and efficiently execute country-level technology roadmaps that reflect the Art of the Possible. Makes hard decisions effectively, including communicating and documenting rationale
Build, prototype, and validate solutions hands-on with AI and automation tools rather than relying solely on vendors, and set that expectation for the team
Serves as the recognized expert, providing input into strategy by anticipating industry trends and translating them into capability recommendations that enhance content delivery and/or personalization

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