Homecare Marketing Manager

掲載中・1日前に確認

給与: 記載なし
勤務地: 東京都
休日: 記載なし
雇用形態: 記載なし

どんな仕事かAIによる生成

PureWickの日本における在宅ケア市場の開発とマーケティング計画をリードするポジションです。患者・介護者のニーズやジャーニーを踏まえた価値提案、販売・サービスチャネル、施策の企画と実行を担います。市場セグメントや価格、チャネルの検証、予測・ダッシュボードの作成、社内各部門との連携も担当します。

応募資格・募集要項・仕事内容を見る

この求人に応募

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募集元で応募する日本ベクトン・ディッキンソン株式会社の採用ページへ

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応募資格

必須

Bachelor's degree required; science, healthcare, business or marketing preferred.
At least 7 years of commercial experience in medical devices, pharmaceuticals, consumer health, life sciences or a related healthcare sector.
Proven experience in product marketing, market development, new product launch and commercial strategy execution.
Ability to translate customer insight and evidence into differentiated value propositions and commercial programs.
Experience working cross-functionally with Sales, Medical, Regulatory Affairs, Quality, Finance and Supply Chain.
Business-level English and effective communication in both English and Japanese.
Strategic and analytical thinking with strong execution discipline and a bias for action.
Customer centricity and the ability to translate unmet needs into differentiated value propositions.
Strong communication, storytelling and influencing skills across clinical and commercial audiences.
Commercial acumen in segmentation, forecasting, pricing, channel strategy and revenue planning.
Evidence-based decision-making within applicable legal, regulatory, quality and compliance requirements.
Cross-functional leadership and the ability to influence without authority in a matrix organization.
Creativity, learning agility, resilience and accountability for measurable business outcomes.

歓迎

Experience in consumer, homecare, long-term care, digital marketing, e-commerce, channel development or new-market creation is preferred.
Experience in STP, patient or consumer journey design, direct-to-consumer marketing and lifecycle management.
Experience creating new categories or business models in healthcare, consumer health, homecare, senior care or adjacent markets.
Experience developing distributor, retail, e-commerce, subscription or service-based commercial models.
Knowledge of Japan homecare and long-term care ecosystems, including care managers, caregivers and nursing-care product channels.
Knowledge of long-term care insurance, patient-pay models, pricing research or health-economic value development.

募集要項最終確認 10/28

職種: プロダクトマーケティングマネージャー
雇用形態: 記載なし
役職: Homecare Marketing Manager
給与: 記載なし
勤務地: 東京都Minato-ku
働き方: Onsite, Minato-ku, Tokyo
経験年数: 7年以上
学歴: 大学卒業以上
掲載日: 2026/10/27 15:04（2日前）
最終確認: 2026/10/28 21:04（1日前）

仕事内容

1. Key Responsibilities (tasks & outcomes for which this position will be accountable)

Lead the Japan homecare market-development and marketing plan for PureWick, aligned with the business strategy, annual operating plan and revenue objectives.
Define the market through segmentation, targeting and positioning, identifying priority patient profiles, unmet needs, use occasions, care settings and willingness-to-pay segments.
Develop value propositions beyond diaper or pad replacement, including nighttime urinary management, sleep disruption, caregiver workload, dignity and quality of daily life, subject to evidence and approved claims.
Map the patient and caregiver journey and design interventions for awareness, evaluation, purchase, onboarding, continued use and advocacy.
Design and execute responsible direct-to-consumer strategies across relevant digital and offline touchpoints.
Build stakeholder engagement models involving care managers, caregivers, home-visit providers, pharmacies, senior-care organizations and distributors of nursing-care products.
Develop and expand sales and service channels, including distributor partnerships, e-commerce and other scalable routes to market.
Assess sustainable access models involving long-term care insurance where applicable, other funding mechanisms and patient out-of-pocket payment.
Create segment-specific messaging, education, onboarding tools, channel programs and activation playbooks that translate insight into adoption and revenue.
Design pilots and test-and-learn programs to validate segments, value propositions, pricing, channel economics and repeat-purchase behavior.
Develop forecasts and dashboards covering acquisition, conversion, retention, utilization, revenue and channel productivity.
Collaborate with Medical, Regulatory Affairs, Quality, Legal, Privacy, Ethics, Corporate Communications, Sales, Finance, Supply Chain and Customer Service.
Ensure all activities comply with applicable legal, regulatory, quality, privacy, ethical and BD compliance requirements.

この求人は、日本ベクトン・ディッキンソン株式会社の採用ページの内容をAIが読み取って整理したものです。応募の前に採用ページの原文を確かめてください。データの集め方企業サイト