Manager Golf BU Brand Marketing

Support the Brand Marketing Director in developing both short- and long-term consumer-facing branding strategies and marketing activities that deliver results-driven programs and increase brand awareness and commercial conversion of adidas Golf campaigns, products, technologies, innovations, and events.

Build a deep understanding of the Global Brand Calendar and adapt it into a Japan Brand Calendar in alignment with the Brand Marketing Director, collaborating closely with the MD(Merchandising) team, channel stakeholders, and the Global GOLF BU(Business Unit).

Support the Brand Marketing Director in driving both short- and long-term brand strategies and executing seasonal marketing activities across Japan.

Develop a strong understanding of the Global Brand Calendar and take ownership of adapting and executing a locally relevant Japan Brand Calendar in collaboration with MD and channel stakeholders.

Ensure all marketing activities are aligned with global brand direction while meeting local business and consumer needs.

Build and maintain strong relationships with the Global GOLF BU to ensure alignment, consistency, and effective communication across regions.

Contribute to the development and execution of integrated marketing programs that enhance brand visibility, strengthen consumer engagement, and drive commercial performance.

Collaborate cross-functionally with internal teams (e.g., MD, Sales, Retail, Digital, PR) and external partners to ensure best-in-class execution across all consumer touchpoints.

Continuously identify opportunities to improve processes, enhance brand impact, and optimize execution efficiency.

Within the Brand Marketing team, specialized roles may be developed to further strengthen execution and expertise across key functions, including: Retail ISC (In-Store Communication) / PR & Influencer Marketing / Digital Marketing / Production / Creative Asset Development.

Each function will play a critical role in delivering an integrated and consistent brand experience across all consumer touchpoints.

Internal

GOLF BU Japan (Product Merchandising, Sports Marketing, GTM Operations)

Brand Marketing Japan

Wholesale, Retail and eCom teams

Golf Global HQ - Brand Marketing

Creation Center Tokyo

External

Media Agency

Advertising Agency

Creative Agency

ISC Tool Agency