AP Digital Demand Generation Lead

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給与: 記載なし
勤務地: 東京都
休日: 記載なし
雇用形態: 記載なし

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Based in Japan, this newly created Individual Contributor role leads regional demand generation and performance marketing across Japan, Australia and India. It owns the end-to-end digital acquisition strategy and full digital marketing funnel, from traffic acquisition through online conversion, to drive pipeline and revenue growth for Lenovo's ISG eCommerce business.

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応募資格

必須

6–10+ years in demand generation, performance marketing, or Digital Commerce
Strong hands-on experience across SEM, paid social, programmatic, and analytics
Proven track record delivering pipeline growth and marketing ROI
Experience managing external agencies in a day-to-day execution capacity
Ability to operate across multiple geographies and stakeholders
Fluent in English and Japanese (required)
Strong understanding of the Japan market with ability to localize campaigns effectively

歓迎

APAC experience (Australia, India) preferred
B2B / technology / infrastructure experience
Familiarity with ISR/TISR-supported sales motion
Experience with alliance-funded marketing (Intel, AMD, etc.)

募集要項最終確認 10/25

職種: Webマーケティング
雇用形態: 記載なし
役職: Demand Generation Manager
給与: 記載なし
勤務地: 東京都Chiyoda-Ku
働き方: 記載なし
経験年数: 6年以上
掲載日: 2026/10/24 15:24（1日前）
最終確認: 2026/10/25 00:53（今日）

仕事内容

Position Overview

This is a newly created, hands-on Individual Contributor (IC) role established as part of Lenovo's strategic investment in accelerating the growth of its APAC ISG Digital Commerce business.
Based in Japan, you will lead regional demand generation and performance marketing across Japan, Australia and India, with opportunities to support additional APAC markets as the business continues to expand. Working closely with regional and worldwide Digital Commerce teams, you will own the end-to-end digital acquisition strategy—from driving qualified traffic to Lenovo.com through to online conversion—partnering with Sales, Merchandising and agency teams to deliver measurable business growth.

Why Join This Opportunity?

Strategic New Role – Join a newly created position backed by executive investment and designed to accelerate one of Lenovo's key growth initiatives.
Regional APAC Scope – Lead digital demand generation across Japan, Australia and India, with opportunities to support additional APAC markets as the business grows.
Hands-on Ownership – A true IC role with end-to-end ownership of performance marketing, campaign execution, optimization and agency management.
Business Impact – Drive measurable commercial outcomes through digital acquisition, online conversion, pipeline and revenue growth.
Global Exposure – Collaborate closely with regional and worldwide Digital Commerce leaders while helping shape the future of Lenovo's APAC ISG eCommerce business.

Role Summary

The AP ISG Digital Commerce Demand Generation Manager is a regional performance marketing leader responsible for driving traffic, demand generation, online conversion and revenue growth across Japan, Australia and India.
This role owns the full digital marketing funnel—from traffic acquisition to conversion optimization—and is responsible for executing and continuously optimizing digital campaigns across SEM, paid social, display and other performance marketing channels. Success in this role comes from combining data-driven decision making, hands-on campaign management and cross-functional collaboration to deliver measurable business results and accelerate the growth of Lenovo's ISG eCommerce business. This role reports directly to the Worldwide Director of WW ISG eCommerce, who is based in the United States.

Demand Generation Leadership

Own and execute AP DG programs across SEM, paid social, programmatic, and alliance campaigns to drive pipeline and revenue growth.

Agency Management

Act as the primary day-to-day interface for agency stakeholders across JP, AU, and IN—leading campaign briefings, weekly performance reviews, and optimization direction. Ensure strong execution and accountability against ROAS, pipeline, and conversion targets.

Performance & Funnel Optimization

Own the full funnel (traffic → lead → pipeline → revenue), continuously improving CPL, conversion rates, and marketing ROI.

Merchandising & Conversion Alignment

Partner with 4P and Digital Commerce merchandising teams to align campaigns with portfolio, pricing, and offers, and optimize landing pages and onsite experience to improve conversion and AOV.

KPI & Revenue Ownership

Deliver against core KPIs including pipeline, revenue contribution, conversion rates, and ROAS; provide clear reporting and actionable insights to leadership.

Cross-Functional Collaboration

Work closely with TISR/ISR sales teams, web/UX, and WW DG and Digital Commerce teams to ensure demand generation is aligned to conversion capacity and regional needs.