Lead of UA Strategy, US App
想定年収
応相談
勤務地
東京都 港区
リモート
リモート可
募集中
仕事内容
メルカリ米国事業（Mercari US）のUA Marketing Teamを率いるLead of UA Strategy。ユーザー獲得戦略・実行計画・効果測定をエンドツーエンドで所有し、多額の広告予算を運用しながらGoogle Ads/Meta/TikTok等のチャネル投資を最適化する。プロダクト・CRMと連携してフルファネルのユーザージャーニーを設計し、ボトムファネル依存を脱却した非線形成長を主導する。
求めるスキル・経験
必須
7+ years of performance marketing and user acquisition experience, with a track record of managing and scaling multi-million dollar budgets.
Deep, strategic, and tactical expertise in Google Ads (Search, PMAX, YouTube, App) and other major ad networks (Meta, TikTok, etc.), with a thorough understanding of their bidding algorithms and audience signals.
In-depth understanding and expertise on designing and developing measurement frameworks
Demonstrated success in aligning UA efforts with Product and CRM teams to optimize for long-term Customer Lifetime Value (LTV) on top of initial acquisition cost (CAC/CPI).
English: Required
歓迎
Prior work experience in C2C marketplace or similar domain
Proven track record in founding a team from scratch
Experience in team and people management