Global Campaign Specialist - Mercari Marketplace
想定年収
応相談
勤務地
東京都 港区
リモート
リモート可
募集中
仕事内容
メルカリのCross Border Marketing Teamで、台湾・香港・米国などの市場向けにクロスボーダー事業のエンゲージメント施策を担うGlobal Campaign Specialist。ユーザーのアクティベーション・リテンション・リピート購入を促すエンゲージメントプログラムの企画・実行・改善を行い、Product/Analytics/Design/BizDev/CSと連携する。各市場向けのメッセージのローカライズ、A/Bテスト、効果測定とレポーティングを担う。
求めるスキル・経験
必須
5+ years of experience in engagement/CRM marketing, lifecycle marketing, or related marketing operations (experience across multiple markets is a plus).
Hands-on experience supporting campaign execution and operations (briefing, scheduling, asset management, QA, deployment support).
Strong analytical and reporting capability; able to translate data into clear insights and actions (experience with A/B testing is a plus).
Strong project management skills with attention to detail, and the ability to manage multiple initiatives concurrently.
Language: English Proficient (C1) + Traditional Chinese (B2), or English Proficient (C1) + Japanese (B2)
歓迎
Experience in e-commerce, marketplace, or cross-border business.
Familiarity with CRM tools and customer engagement platforms (email/push/in-app), segmentation concepts, and lifecycle frameworks.
SQL proficiency (able to query data and support performance analysis/segmentation).